Head in the Clouds Festival is an annual music festival organized by

88rising 88rising (stylized as 88⬆), formerly known as CXSHXNLY (pronounced “cash only”), is an American music company that founder Sean Miyashiro describes as a "hybrid management, record label, video production, and marketing company". The compa ...

. The lineups feature musical artists across the Asian diaspora.

Background

In 2015, Jaeson Ma and Sean Miyashiro founded 88rising as a music collective and management company geared towards representing artists from the Asian diaspora. Over two years, they began managing a small stable of Asian

rappers Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

focused on forming a hip hop collective. Their first performance took place in 2017 in Los Angeles with Rich Brian, Joji, and

Keith Ape Dongheon Lee (이동헌; born December 25, 1993), known professionally as Keith Ape () and previously known as Kid Ash, is a South Korean rapper from Seoul. He is a member of a crew called 'The Cohort'. Ape's breakout single "잊지마" ("It G Ma ...

all performing live and the Higher Brothers streaming from

Chengdu Chengdu (, ; simplified Chinese: 成都; pinyin: ''Chéngdū''; Sichuanese pronunciation: , Standard Chinese pronunciation: ), alternatively romanized as Chengtu, is a sub-provincial city which serves as the capital of the Chinese pro ...

. The collective then embarked on a Double Happiness tour in February 2018, demonstrating the demand for Asian rap performances in the United States.

2018

On September 22, 2018, 88rising presented its inaugural Head In The Clouds Festival at the

Los Angeles State Historic Park Los Angeles State Historic Park (LASHP) is a California State Park within the Chinatown neighborhood of Los Angeles. Also known as the Cornfield, the former brownfield consists of a long open space between Spring Street and the tracks of the Me ...

. The lineup included acts based in North American and Asian music industries, including Rich Brian, Joji, Keith Ape,

Niki __NOTOC__ Niki may refer to: People * Niki (given name) * NIKI (singer), Indonesian singer and songwriter * Niki DeMar, American singer * Niki Etsuko (1928–1986), Japanese author of mystery fiction Places * Niki, Hokkaido, a town in Japan * Ni ...

, Higher Brothers,

Dumbfoundead Jonathan Edgar Park (born February 18, 1986), known by his stage name Dumbfoundead (), is an Argentinian-born American rapper and actor. He began his career in the 2000s as a battle rapper in Los Angeles and has since become one of the most prom ...

, and others. Japanese rapper

Kohh , better known by his stage name KOHH, is a Japanese hip hop recording artist from Oji, Kita, Tokyo. Early life Chiba was born in Oji, Kita, Tokyo. He was raised by a single mother along with his younger brother. His younger brother is also ...

made their debut United States performance. Line-up * Anderson .Paak (special surprise guest) * Rich Brian * Joji *

Murda Beatz Shane Lee Lindstrom (born February 11, 1994), known professionally as Murda Beatz, is a Canadian record producer. He has produced hit singles like " Butterfly Effect" by Travis Scott, "Back on Road" by Gucci Mane, "Nice for What" by Drake, "Moto ...

Higher Brothers Higher Brothers are a Chinese hip hop group from Chengdu consisting of four members: MaSiWei (马思唯 Siwei Ma), DZknow (丁震 Zhen Ding), Psy.P (杨俊逸 Junyi Yang), and Melo (谢宇杰 Yujie Xie). They are signed with the record label 88ri ...

Zion.T Kim Hae-sol (born April 13, 1989), known as Zion.T (), is a South Korean Hip Hop Music, hip hop and Contemporary R&B, R&B singer signed to The Black Label, a subsidiary label of YG Entertainment managed by Teddy Park and Kush. He has released ...

*Laff Trax (

Toro y Moi Chaz Bear (born Chazwick Bradley Bundick; November 7, 1986), known professionally as Toro y Moi, is an American singer, songwriter, record producer, and graphic designer. He is often recognized as a spearhead of the chillwave genre in the 2010s ...

B2B

Nosaj Thing Jason W. Chung (born January 27, 1985), better known as Nosaj Thing, is an American artist, record producer, and DJ based in Los Angeles, California. He has produced tracks for Kendrick Lamar, Chance the Rapper, Kid Cudi, Julianna Barwick, and i ...

) *

*August 08 * Yung Pinch * Sen Morimoto *Don Krez *Diablo

2019

On August 17, 2019, 88rising held their second annual Head in the Clouds music festival at Los Angeles State Historic Park. The lineup included the return of Rich Brian, Joji, Higher Brothers, Niki, and Dumbfoundead. The festival also included artists established in the South Korean music industry, including

iKON iKon (), stylized as iKON, is a South Korean boy band formed in 2015 by YG Entertainment, consisting of six members: Jay, Song, Bobby, DK, Ju-ne and Chan. Originally a seven-piece band, leader B.I departed from the group in June 2019. Ini ...

Jackson Wang Jackson Wang (; ko, 왕잭슨; born 28 March 1994) is a Hong Kong rapper, singer, dancer, record producer, fashion designer, and music video director. He is the founder of record label Team Wang and is the creative director and lead designer ...

, and

DPR Live Hong Da-bin (born January 1, 1993), better known by his stage name DPR Live, is a South Korean rapper and singer. Along with Ian, Cream, and REM, Hong co-founded the label Dream Perfect Regime—all of whom attach the label's acronym "DPR" to t ...

. Local food festival organizer

626 Night Market 626 Night Market is an annual night market food festival located in the 626 area code region of San Gabriel Valley, northeast of Los Angeles. Its events are held 10 times a year from May to September. Each 3-day night market event draws up to ...

coordinated food offerings. Outlets began referring to the festival as the "Asian Coachella". Line-up ''88rising Stage'' *

* Joji * Rich Brian *

iKon iKon (), stylized as iKON, is a South Korean boy band formed in 2015 by YG Entertainment, consisting of six members: Jay, Song, Bobby, DK, Ju-ne and Chan. Originally a seven-piece band, leader B.I departed from the group in June 2019. Ini ...

*August 08 *

* Deb Never *ICINC (Arta, Devinta Trista, Moneva & Cellosux) ''Double Happiness Stage'' * K?d *Manilla Killa *

Y2K The year 2000 problem, also known as the Y2K problem, Y2K scare, millennium bug, Y2K bug, Y2K glitch, Y2K error, or simply Y2K refers to potential computer errors related to the formatting and storage of calendar data for dates in and after ...

*박혜진 Park Hye Jin *Josh Pan *Qrion *Don Krez

2020

88rising had planned for the 2020 Head in the Clouds festival to take place in the JIExpo Kemayoran of Jakarta, Indonesia in March 2020, with a lineup including

DAY6 Day6 (; stylized in all caps) is a South Korean pop rock band under the label JYP Entertainment. The group debuted on September 7, 2015, with the EP ''The Day,'' which peaked at No.2 on ''Billboard''s World Album Chart a week following its r ...

and Chung Ha as well as label members, Rich Brian, Niki, Joji, Higher Brothers, Stephanie Poetri, August08, and Dumbfoundead. It was eventually canceled due to the COVID-19 pandemic. In its place, 88rising held a free online concert called the "Asia Rising Forever Festival" to raise charitable funds for the purpose of combating the raise of anti-Asian sentiment.

2021

For 2021, 88rising announced they would return to hosting live audiences and would hold the festival over the weekend of November 6 and 7 at Brookside at the Rose Bowl. It would be organized by Goldenvoice, the promoters for

Coachella Coachella may refer to: * Coachella, California * Coachella Canal, in California * Coachella (festival), an annual music and arts festival in California * "Coachella – Woodstock in My Mind", a 2017 song by Lana del Rey See also

* Coachell ...

. The lineup included

Saweetie Diamonté Quiava Valentin Harper (born July 2, 1993), known professionally as Saweetie (), is an American rapper. After the release of her debut single "Icy Grl" in 2017, she was signed to her then-manager Max Gousse's record label Artistry Wo ...

, CL,

Japanese Breakfast Japanese Breakfast is an indie pop band headed by Korean-American musician Michelle Zauner. Zauner started the band as a side project in 2013, when she was leading the Philadelphia-based emo group Little Big League. She has said that she name ...

Beabadoobee Beatrice Kristi Ilejay Laus (born 3 June 2000), known professionally as beabadoobee (; '), is a Filipino-British singer-songwriter. From 2018 to 2021, she released five extended plays under the independent label Dirty Hit: ''Lice'' (2018), ''P ...

Umi Umi or UMI may refer to: Geography * Umi, Iran, a village in Razavi Khorasan Province, Iran * Umi, Fukuoka, a town in Japan People * Umi-a-Liloa, king of the island of Hawaii *Umi Dachlan, Indonesian female artist * Umi Garrett, American female pi ...

, The Linda Lindas, eaJ, keshi, Joji, BIBI,

, Seori, and Rich Brian. Line-up Saturday, November 6
''88 Stage'' * Rich Brian *

Illenium Nicholas Daniel Miller (born December 26, 1990), professionally known as Illenium, is an American DJ, record producer, and songwriter. He has released four studio albums, his most recent being '' Fallen Embers'', released in July 2021. It earne ...

* CL *

DPR Ian Christian Yu (born September 6, 1990), also known as DPR Ian, is an Australian singer, rapper, and director based in South Korea. He is a former member of Yedang Entertainment boy group C-Clown, which was active between 2012 and 2015. Yu made h ...

*Lil Cherry + Gold Buuda * Atarashii Gakko! ''Double Happiness Stage'' *

* Stephanie Poetri *

Elephante Tim Wu (born November 10, 1989), better known by his stage name Elephante, is an American musician, DJ and music producer based in Los Angeles. Early life Wu was born in Ann Arbor, Michigan. His parents were born in Taipei, Taiwan and moved to ...

*Rei Ami *

Audrey Nuna Audrey Chu (born April 2, 1999), known by stage name Audrey Nuna, is an American R&B singer and rapper. She is best known for her singles "damn Right" and "Comic Sans" (featuring Jack Harlow). She was born and raised in New Jersey, and studied i ...

Ylona Garcia Ylona Jade Garcia(; born 28 February 2002) is a Filipino-Australian singer, songwriter and actress. Garcia made her breakthrough in the Philippines in 2015 when she became a part of the television series Pinoy Big Brother where she finished a ...

Sunday, November 7
''88 Stage'' * Joji *

* EaJ *

Keshi Keshi ( Japanese: 消し or ケシ) aka ''keshigomu'' (消しゴム, literally "erase rubber") is the Japanese word for eraser. In modern "keshi" refers to a collectible miniature figure, often of a manga or anime character, made of coloured h ...

Feel Ghood Music Feel Ghood Music () is a South Korean record label and entertainment agency founded by Tiger JK in 2013. History Originally created in July 2013 by MFBTY to house the new group and their members (Tiger JK, Yoon Mi-rae, and Bizzy) the company Fe ...

(

Tiger JK Seo Jung-kwon, Hangul: 서정권, Hanja: 徐廷權, also known as Tiger JK (born July 29, 1974) is a Korean-American rapper, record producer and entrepreneur best known as a founding member of Korean hip hop group Drunken Tiger. He has also foun ...

Yoon Mi-rae Natasha Shanta Reid (born May 31, 1981), better known by her Korean name Yoon Mi-rae (), often stylized as ''Yoonmirae'', is an American-born South Korean-based solo rapper, singer, songwriter, and producer, who is also a member of Korean hip ho ...

Bizzy Park Jun-young (Hangul: 박준영), better known as Bizzy (Hangul: 비지), is a South Korea-based rapper and member of the hip-hop trio MFBTY. He is an affiliate of YDG's, Yucka Squad, and also the hip-hop crew, The Movement. He became more kno ...

Bibi Bibi is a given name, nickname and surname. Notable people with this name As a nickname or stage name * Bibi Andersson (1935-2019), Swedish actress * Bibi (artist) (born 1964), French visual artist Fabrice Cahoreau * Bibi Baskin (born 195 ...

) *

Warren Hue Warren Hue (born June 20, 2002) known professionally as Warren Hue is an Indonesian rapper-singer signed to 88rising. Career Since the age of 16, Warren has created and released music. He started his music career with a remix of Valee's "Wo ...

Luna Li Hannah Bussiere Kim (born October 3, 1996), better known by her stage name Luna Li, is a Canadian Toronto-based singer, songwriter, multi-instrumentalist, and producer. During the early months of the COVID-19 pandemic, Kim rose to prominence aft ...

''Double Happiness Stage'' *

Guapdad 4000 Akeem Ali Douglas Hayes (born July 26, 1992), professionally known as Guap aka Guapdad4000, is an American rapper, singer, and songwriter. He is also a member of the hip hop supergroup Zoink Gang, with JID, Smino, and Buddy. He released his f ...

*Josh Pan * Seori *

Wallice Wallice Hana Watanabe, known mononymously as Wallice, is an American singer-songwriter. She is based in Los Angeles, which is where she was born and raised. Early life Wallice was born and raised in the Los Angeles area, she attended The New S ...

* The Linda Lindas *Mỹ Anh

2022

The 2022 festival was held at the Rose Bowl in Pasadena from August 20–21, 2022. International editions will also be held in Jakarta at the Community Park PIK 2 on December 3–4, and in

Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...

at the SMDC Concert Grounds on December 9–10, 2022. Pasadena line-up Saturday, August 20 ''88 Stage'' *

*Yebi Labs ( Joji DJ set) *

Jay Park Jay Park (Korean name: Park Jae-beom (Hangul: 박재범; Hanja: 朴載範); born April 25, 1987) is an American rapper, singer-songwriter, record producer, dancer and entrepreneur of based in South Korea. He is a member of the Seattle-based b ...

*Kinjaz *

Chungha Kim Chung-ha (, born Kim Chan-mi []; February 9, 1996), known mononym, mononymously as Chungha (stylized as CHUNG HA), is a South Korean Pop music, pop singer, dancer and choreographer signed under MNH Entertainment. She finished fourth in M ...

* Dabin *

Milli ''Milli'' (symbol m) is a unit prefix in the metric system denoting a factor of one thousandth (10−3). Proposed in 1793, and adopted in 1795, the prefix comes from the Latin , meaning ''one thousand'' (the Latin plural is ). Since 1960, the pre ...

*Hojean ''Double Happiness Stage'' *

Mxmtoon Maia (born July 9, 2000), known professionally as mxmtoon, is an American singer-songwriter and YouTuber. Her music is characterized by emotionally transparent, confessional lyrics, and often employs the ukulele. She released her first EP, ' ...

*Yeek *

+ Deb Never * Thuy *boylife *Shotta Spence *1nonly *DJ Triple XL ''Club Year of Dance Tent'' *Camgirl *Hu Dat *B Sunday, August 21 ''88 Stage'' *

* Rich Brian * EaJ *

& Chasu * Atarashii Gakko! *

''Double Happiness Stage'' *

Teriyaki Boyz Teriyaki Boyz are a Japanese hip hop group from Yokohama, Japan. History The group consists of Ilmari and Ryo-Z from Rip Slyme, Verbal from M-Flo, rapper Wise and Nigo, the DJ and founder of the popular Japanese streetwear brand A Bathing ...

( Verbal,

Ilmari Ilmari is a Finnish male given name. It is a short form of Ilmarinen, a mythological smith in the Kalevala. Notable people with the name include: * Ilmari Aalto (1891–1934), Finnish painter * Ilmari Auer (1879–1965), Finnish politician *Ilmar ...

, Ryo-Z & Wise) * Raveena *

Lastlings Lastlings are an Australian electronic pop band from Gold Coast, Queensland made up of brother and sister duo Amy and Josh Dowdle. They have performed at Coachella, Spilt Milk, Splendour in the Grass, and The Plot. The duo are well known for ...

* Stephanie Poetri *

No Rome Guendoline Rome Viray Gomez (born August 30, 1997), better known by his stage name No Rome, is a London-based Filipino musician. Gomez grew up in Manila before settling in London. He is currently signed to Dirty Hit, the same label as collaborato ...

*DJ Co 1 ''Club Year of Dance Tent'' *Venessa Michaels *JackJack Jakarta line-up *

* Rich Brian * Joji *

* (G)I-dle * eaJ *

Yoasobi Yoasobi (stylized in all caps) is a Japanese music superduo formed by Sony Music Entertainment Japan, composed of Vocaloid producer :ja:Ayase, Ayase, and singer-songwriter :ja:幾田りら, Ikura. Represented by the slogan "novel into music", th ...

Kaskade Ryan Gary Raddon (born February 25, 1971), better known by his stage name Kaskade, is an American DJ, record producer and remixer. ''DJ Times'' voted Kaskade "America's Best DJ" in 2011 and 2013. ''DJ Mag'' named Kaskade fifty-first on its 20 ...

(special guest) * Atarashii Gakko! *

*Spence Lee * Stephanie Poetri *Veegee * Voice of Baceprot *

*Yanqi Zhang *

Manila line-up * Joji *

* Rich Brian * eaJ *

Zedd Anton Zaslavski (russian: Антон Заславский; born 2 September 1989), known professionally as Zedd (), is a Russian-born German DJ, record producer, and songwriter. Zedd grew up and began his musical journey in Kaiserslautern, G ...

(special guest) *Adawa *Akini Jing * Atarashii Gakko! *

*Jinxzhou *

Manila Grey Manila Grey (stylized as MANILA GREY) are a Canadian R&B duo from Vancouver, British Columbia.Akeena Legall and Alex Narvaez"Manila Grey Are Driving the Vancouver Sound" ''Complex'', July 16, 2020. They are most noted for receiving a Juno Award no ...

*Spence Lee * Stephanie Poetri *

* Zack Tabudlo

References

{{reflist Music festivals in Los Angeles Music festivals in Indonesia Music festivals in the Philippines 2018 music festivals 2019 music festivals 2021 music festivals